When you ask for ₹12 and you get ₹4,800

Negotiating unruly traffic, hordes of children rushing out of their schools in the narrow pothole-filled streets of southwest Delhi’s Dwarka, you reach the showroom of the bike dealer that has grabbed global attention.
On a crowded row of shops sits the swanky showroom that sells Yamaha two-wheelers. The 2,000sq ft shop packed with premium bikes and scooters appears very quiet with the handful of employees going about their chores.